STRATEGI DAKWAH DIGITAL NAHDLATUL ULAMA DALAM MENYEBARKAN ISLAM
DOI:
https://doi.org/10.57210/trq.v5.i02.145Abstract
The advancement of information technology has significantly transformed the methods of Islamic preaching (da'wah), shifting many activities into digital spaces. Nahdlatul Ulama (NU), the largest Islamic organization in Indonesia, has actively responded to this trend by developing digital da'wah strategies through social media and digital platforms. This study aims to examine the forms, platforms, effectiveness, and challenges of NU's digital da'wah in promoting moderate Islamic values. Using a qualitative-descriptive approach and literature review method, the study is based on scientific journals, academic theses, and official institutional documents. The findings show that NU utilizes a wide range of digital content, such as short videos, religious articles, and infographics distributed through Instagram, TikTok, YouTube, and the NU Online application. This strategy effectively reaches younger audiences and increases engagement with Islamic messages. However, NU also faces several challenges, including misinformation, low digital literacy among users, and competition with sensational content driven by platform algorithms. To overcome these issues, NU conducts digital preacher training, strengthens media literacy efforts, and produces alternative narratives grounded in the inclusive philosophy of Islam Nusantara. Through adaptive and collaborative efforts, NU has demonstrated its capacity to lead relevant and impactful digital da'wah in the modern technological era.
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Data Availability Statement
This research is based on secondary sources and does not include original datasets. All data used are available in cited literature.
This article is an original submission and has not been published or submitted elsewhere. The authors declare no conflict of interest.
