KONSEP ETIKA BISNIS ISLAM PADA PERDAGANGAN KULINER DIGITAL

Abstract

Islamic marketing ethics emphasize honesty, fairness, transparency, and safeguarding the rights of consumers and business people. In marketing activities, practices such as information manipulation, fraud, or coercion are strictly prohibited. Instead, interactions must be based on good intentions, fair transactions, and attention to the common good. This principle is relevant for all types of businesses, both conventional and sharia-based, because it emphasizes the balance between business interests and moral and spiritual values. This research uses a qualitative approach with descriptive methods to examine how online culinary entrepreneurs apply Islamic values in their business practices. The research results show that the principles of Islamic business ethics, including transparency in promotions, avoiding psychological manipulation, and fulfilling basic consumer needs, are implemented by the majority of business actors. However, challenges related to uneven understanding of Islamic business ethics in digital marketing are still a major issue. This research concludes that the application of Islamic business ethics in the online culinary business can create a business that is sustainable, profitable and beneficial to society, as long as it is carried out with full responsibility and integrity.